Are you Establishing Credibility Using This Sure Fire Technique?

A Newbie on www.betternetworker.com asks a critical Internet prospecting question:

Establishing Credibility

Postby lsorensen on 06 Oct 2008 11:01
Well I have officially been in the MLM business now two months and 6 days. But it was only in the last 10 days that the light bulb came on and I realized that traditional cold market methods are not my cup of tea. So quite by accident really I stumbled across a marketing tool on-line that I could totally relate to. However I have been exposed to so much information in such a short period of time that it is quite overwhelming. I am currently in the process of building a website to promote the business of MLM and ultimately the company that I represent.

I know I am jumping ahead here but I want to be prepared WHEN I get that first opportunity lead! My question is, how do you establish yourself as an expert if in fact you aren't yet? What do I say to that very first person besides "Hi! Congratulations, you're my very first prospect and I'm going to teach you how to be successful in this business!" Huh? I haven't proven I can be successful, how do I convince someone else that I have the knowledge and the resources to make THEM successful? I believe that I do have those tools, I'm just not sure how to convince someone else that I can help them!

Thanks in advance for any advice I can get in this area!

Laura Sorensen

A: Hey Laura,

Welcome to the better networker community, and thank you for asking such a powerful question! I hope you find you are definitely starting off in the right place.

When establishing creditability for yourself in something new, for you it's your new network marketing venture, lean on your own past successes.

For example, if you were a principal, you'd lean on your leadership skills which prepared you to lead in this new business or if you were a flight attendant and promoting a travel business you lean on that as establishing you were already familiar with the industry of travel...even if you are an at home mom, you have developed some level of human development skills.

I have a student of mine you is a water skiing coach and he leans on this ability to recognized natural talent and heart! It's very attractive to potential prospects to relate to you both by making your past relevant to what your doing now and bonding with them at the same time.

So, just pull from your past experiences... Better still if you've failed miserably at various attempted businesses or gotten scammed. It's powerful and it works just look at Mike Dillard's story!

Just you being able to recognized so quickly that cold calling and prospecting is a waste of time, puts you light years head of many networkers. Hell, it took me 9+ years to figure that out...

Just do yourself a favor and use some of quotes from your own question and use them as subheadings or bull it point on your landing/capture page for your website... They are a testament to your natural copywriting skills.

I think you audience could appreciate knowing that you are being honest and not just telling them you'll guarantee they'll make $10,000 a month in their first 30 days or some other hype crazed story.

Be sure to post your website for review and feedback in the forums before you officially launch!

Malika