How Do You Warm Up Your Cold Market?

Lets start with reinterpreting what consists of warm market.
I've heard it to mean- people who you have met, who you know or who
know you.

For the past few months I've been doing a lot of research on
on-line marketing. The information can be head spinning.
Primarily, because I've have been in the dark ages for a long time.

It's a lot like being in doors all morning and then rushing outside
in the mid afternoon without sunshades!

Or like waking up from being in the matrix and realizing you are
THE ONE.

These are some of the things I've found to be consistent from many
different on-line guru's, self made millionaires, and others when
it comes to building lists and farming for friends who are our
Potential Partners.

Why you shouldn't buy leads from a lead generation company?


Well for few reasons, to include:

1. You have no idea what those people responded to in order to
become a "lead" for who ever you are buying it from.

2. You can generate your own leads and have full control of what
information they respond to and modify as needed to improve your
response.

3. The leads you should buy if you want the same effect in reason 2
would cost you a lot of money, as much as $10+ per lead, if you
consider how many you will need to build a good pipe line.

4. You don't know them, nor they you. They do not fit the definition
of warm market (see above)

So how do you get your own leads who are warm?

Good question! This is where creativity comes in.

For years you have been sticking to off-line warm market and
"friendship farming" for new prospects= harassing folks with our
enthusiasm and excitement!!!!!!

How has that been working out for you?

For me, OK at best. After 9 and 1/2 years I'm just about to hit
the customer count
for 7 level commissions and still have yet to produce 3 TCs in
separate legs.

By giving yourself permission to take your business on-line as well
as continuing the productive off line efforts you can truly take
it to the next level and only talk to the ones that have
"warmed up to you".

People are out there or rather on here looking for you and what you
have to offer as far as your business and product/services. If they
don't find you, they will find someone else, like me!

Or worse, find another inferior company or, (gasp!) find get rich
quick scam cloaked as a legitimate networking business that blows
up in their face. Now they are leery of even us, poor souls, and you
can help others avoid the same pain.

Did I mention almost 80 million people will or are actively looking
to start a business over the next 5 years?

How many will find you?

Where will they find you?


The first thing you would need to do is identify your target market.

Believe it or not, my target market may not be your target market
in all the same campaigns, for instance look at your Myspace pages.

Your friends are very different from mine and vice versa. Let me
bring that to life for you. Models have models as their friends,
college students have college friends, weirdos have other weirdos,
mom's have other mom's, and other network marketers.....well
you get what I am saying I hope.

Like attracts like through the law of attraction.

Focus on the dominant traits you have that you will use to to do the
things that you are passionate about and decide how you will wield
the power of this business help you to accomplish that and speak to
those who want the same= the END of rejection and attrition?

For example in this letter, My target market is:

A. Network marketers
B. Small business owners
C. People who want to stop buying leads
D. Those who want to market there business online.

If you meet all the above criteria then I can relate to you and you
to me because I am all of those things too. Even better, You may
only be able to relate to a few or none then you are farther away
from my "target"

Yours could be:

A. Any college aged person who
B. Is not excited about the job market after graduation
D. And is actively seeking alternative opportunities to include
E. Starting their own business.

So, if you were to post an ad, or put on your facebook page exactly
who you are and who you are looking for and someone doesn't "get it"
or respond, they are telling you "I am not who you are looking for".

That will help you in deciding what to say to your target market to get
their attention. (checked out my head/subject line?)


You will let those "targeted" people know you have/ had a good deal
in common. You can help them discover how to get more of what they
want and faster by following the plan you have gone before them,
done the hard leg work and labor on their behalf and finally, after
some trail and error you've found IT.

On behalf of all the others just like you and me, You found an answer
and all you want to do is give them what they have passively agreed
( by simply answering your ad or opting in to receive more info by
emails or news letters, etc.) they have been looking for, all
cleaned up and stream lined! They will be very "warm" to you.

Because you obviously understand them and can relate, you've walked
in each others shoes.

OK, now you decide who your target then ask yourself: "where are those
people looking for the things they want?"

Be where the fish are biting! Be where they are looking and/ or have
really, really attractive offer.

First, You, the fearless leader
(((ROAR))).
Second, your Simple Duplicable System and third, your
industry/products/services/company (in that order).